This vocabulary is done in order to acquire new knowledge of English terms used in marketing.
anything
adverb
used to refer to a thing, no matter what
Example: I would be surprised if the competition commission finds ANYTHING against the supermarkets because the sector is fiercely competitive, which means that the customer always comes out on top
es: cualquier cosa
appearance
noun
the way that someone or something looks.
Example: History The characteristic APPEARANCE of the Yorkshire Wolds as they are now known was first developed in 1730 with the arrival of the Enclosure Act.
es: apariencia
bought
verb
obtain in exchange for payment.
Example: This is calculated by multiplying the costs and the quantities for both the produced and BOUGHT-in yarn.
es: compró
brand
noun
a type of product manufactured by a particular company under a particular name.
Example: Markstrat Information Booklet Achieving the optimal mix of these elements will encourage all Jolly SU's products to be the selected BRANDS in the customers' evoked set.
es: marca
businesses
noun
a person's regular occupation, profession, or trade.
Example: The cost of investment is an important factor to many BUSINESSES
es: negocios
changing
verb
make (someone or something) different; alter or modify.
Example: The process of culture CHANGING was observed by the staff when the organization's new road map was launched, in 2001. The new culture demanded ISNAR's employee to focus on projects supporting the new paradigm of innovation systems
es: cambiando
company
noun
a commercial business
Example: This is where the COMPANY begins to evolve.
es: empresa
developing
adjective
growing and becoming more mature, advanced, or elaborate.
Example: The organisation could have focused on DEVELOPING a competitive advantage by creating technological expertise in a market segment, for high-value specialised products.
es: desarrollando
features
noun
a distinctive attribute or aspect of something
Example: Hence, references to historical records would be needed prior to the census to check if there were any species that apply to those FEATURES in the gravel pit.
es: caracterÃsticas
findings
noun
the action of finding someone or something.
Example: The Appellate Body endorsed the FINDINGS of the Panel and also added that the EC produced scientific evidence that was too general, so did not address specifically enough the issue at hand.
es: recomendaciones
freshen
verb
make (something) newer, cleaner, or more attractive
Example: These products are presented with different fragrances that freshen and aromatize.
es: refrescar
high price
adjective
costing a great deal; expensive.
Example: If it is high, they will set their prices high to compensate for the HIGH PRICE of inputs (e.g. raw materials).
es: precio alto
inexpensive
adjective
not costing a great deal; cheap.
Example: This would imply that Japan has relatively INEXPENSIVE capital (i.e. low interest rates) and India should have relatively cheap labour (i.e low wages).
es: barato
jewellery
noun
personal ornaments, such as necklaces, rings, or bracelets, that are typically made from or contain jewels and precious metal.
Example: This was further accentuated by their tendency to wear JEWELLERY and piercings and display tattoos.
es: joyeria
life cycle
noun
A life cycle is a course of events that brings a new product into existence and follows its growth into a mature product and eventual critical mass and decline.
Example: Be aware of the product LIFE CYCLE and how it affects not only Jolly SU but also all the competitors in the market.
es: ciclo vital
mass market
noun
the market for goods that are produced in large quantities.
Example: This is largely explained by the differing production strategies based on the lack of a MASS MARKET and factor endowments in Britain, where there was an abundance of skilled labour experienced in the operation of metal working machines.
es: mercado de masas
overall
adjective
taking everything into account
Example: It reflects the OVERALL economic health of UK and is important in driving our company's cost base and operation
es: en general
packaging
noun
materials used to wrap or protect goods.
Example: He also introduces Pre-actor to aid in stock control and CAD systems to add value in his timber PACKAGING business.
es: embalaje
promoted
verb
support or actively encourage (a cause, venture, etc.); further the progress of
Example: Furthermore it also PROMOTED the long run growth of a firm by encouraging a high degree of innovation.
es: promovido
turned
adjective
of an ankle) twisted or sprained
Example: Despite the differences in size and strategy of the two businesses, this is clearly cause for concern. 2% is below the rate of inflation so in real terms, turnover probably fell in the period Operating Profit Somerfield have TURNED around a loss into a modest profit. More information would
